SM NUVALI SET TO REDEFINE SOUTHERN GROWTH CORRIDOR
A new benchmark in southern urban development is emerging as SM Prime Holdings moves forward with SM Nuvali—formerly known as SM Neo Verde—within Nuvali, the flagship township of Ayala Land.
Positioned as a premier lifestyle destination on par with SM Aura Premier, SM Nuvali signals a shift toward upscale, experience-led retail in the South. Initial plans highlight features such as an IMAX cinema, globally recognized brands, a potential Disney retail concept, and a convention facility akin to SMX—elevating the development into a full-scale regional hub.
Strategically located in the thriving city of Santa Rosa, the project is poised to accelerate economic activity, boost land values, and attract high-value investments. It further cements Nuvali’s role as a dynamic center for business, leisure, and lifestyle.
More than just a mall, SM Nuvali represents a pivotal expansion that underscores the growing synergy—and competition—between industry leaders, reshaping Southern Luzon into a powerhouse of national economic growth.
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